Course curriculum

  • 1

    Learning Objectives

    • Overview
  • 2

    Introduction

    • Introduction to Sports Tourism

    • Audio Case Study: Visit St.Pete/ Clearwater

    • Video Case Study: Sport Tourism Canada - Part 1
  • 3

    Benefits

    • Economic

    • Audio Case Study: Catalan Tourist Board - Part 1

    • Profile & Image

    • Audio Case Study: Catalan Tourist Board - Part 2

    • High performance

    • Audio Case Study: Catalan Tourist Board - Part 3
  • 4

    What are the key points?

    • Why have a sports tourism strategy?

    • Video Case Study: Sport Tourism Canada - Part 2

    • What are the potential impacts of sports tourism on a city/region?

    • Video Case Study: Sport Tourism Canada - Part 3

    • Audio Case Study: Catalan Tourist Board - Part 4

    • Type of Events

    • Managing a Sports Tourism Strategy

    • Audio Case Study: Catalan Tourist Board - Part 5

    • Event Bidding Process

    • Audio Case Study: Catalan Tourist Board - Part 6

    • National Organising Committee

    • Sports Event Funding Considerations

    • Sports Event Evaluation

    • Value for money reviews

    • Economic Impact Assessments

    • Critical Success Factors

    • Audio Case Study: Catalan Tourist Board - Part 7

    • Legacy

    • Video Case Study: Sport Tourism Canada - Part 4
  • 5

    Process

    • Sports Event Bid Process

    • Video Case Study: Sport Tourism Canada - Part 5
  • 6

    Templates

    • City strategic objectives / assessment criteria template

    • Final bid checklist template

    • Event Operational Plan Template

    • Template for Visitor Spend Budget – assuming outdoor event

    • Host Venue Budget Template

    • Attendance Projections Template

  • 7

    Checklist

    • Checklist
  • 8

    Examples of Sporting Tourism

    • Video Case Study: Sport Tourism Canada - Part 6
  • 9

    Final Insights

    • ISC Academy Professors insights
  • 10

    Assignment

    • Student Task
  • 11

    Appendix

    • Contact information

    • Small survey to make ISC Academy better