Course curriculum

  • 1

    Learning Objectives

    • Overview
  • 2

    Introduction

    • Introduction to Sports Sponsorship
  • 3

    Benefits

    • Overview of benefits

    • Audio Case Study: LaLiga
  • 4

    Key points

    • Sponsorship lifecyle

    • Sponsorship hierarchy

    • Sponsorship sales process

    • Sponsorship Contract

    • Managing and activating a sponsorship

    • Video Case Study: National Basketball Association (NBA)

    • What is not sponsorship?

    • Sponsorship Mapping

    • Sponsorship Budgets & Maximising Impact

    • Sponsorship Policy

    • Audio Case Study: FC DAC 1904 Dunajská Streda

    • Sponsorship measurement

    • Video Case Study: National Basketball Association (NBA)
  • 5

    Tips / Checklists

    • Steps to create an effective sponsorship programme

    • Video Case Study: National Basketball Association (NBA)

    • Process to follow for creating a sponsorship plan

    • Video Case Study: National Basketball Association (NBA)
  • 6

    Templates

    • Sponsor Benefit Matrix Template

    • Objective-related measurement template

    • Video Case Study: National Basketball Association (NBA)
  • 7

    Checklist

    • Sponsorship Checklist
  • 8

    Final Insights

    • ISC Academy Professors Insights
  • 9

    Assignment

    • Student Task
  • 10

    Appendix

    • Contact information

    • Small survey to make ISC Academy better