Course curriculum

  • 1

    Learning Objectives

    • Overview
  • 2

    Introduction

    • Introduction to Sports Communications
  • 3

    Benefits

    • Overview of benefits
  • 4

    Key points

    • Overview

    • Audio Case Study: FC Zenit

    • Advertising

    • Video Case Study: MyCujoo

    • Digital marketing

    • Audio Case Study: Adidas

    • Public relations

    • Audio Case Study: Relevent Sports Group

    • Media relations

    • Audio Case Study: Argyro Elisavet Manoli

    • Public affairs

    • Audio Case Study: Football Supporters’ Association

    • Audio Case Study: Football Federation Of Armenia
  • 5

    Key tips

    • Overview

    • Audio Case Study: Adidas
  • 6

    Templates

    • Interview template

    • Annual media plan template

  • 7

    Checklist

    • Checklist
  • 8

    Final Insights

    • ISC Academy Professors Insights
  • 9

    Assignment

    • Student Task
  • 10

    Appendix

    • Contact information

    • Small survey to make ISC Academy better