Course curriculum

  • 1

    Learning Objectives

    • Overview
  • 2

    Introduction

    • Introduction to Sports Commercial
  • 3

    What are the commercial areas in sport?

    • Overview

    • Ticket Sales

    • Audio Case Study: Rugby League World Cup 2021

    • Broadcast and media rights

    • Audio Case Study: Telstra Broadcast Services

    • Merchandise

    • Membership & Supporters Groups

    • Grant support

    • Food and beverage

    • Fundraising

    • Sponsorship

    • Video Case Study: FIBA

    • Video Case Study: MyCujoo
  • 4

    Who to involve in the sports commercial process?

    • Overview
  • 5

    The Key Points

    • What a commercial and revenue generating plan should include?

    • Video Case Study: FIBA
  • 6

    Commercial process

    • Tips

    • Video Case Study: FIBA
  • 7

    Templates

    • Competitor Sponsorship analysis

    • Resource analysis

    • Commercial checklist
  • 8

    Final Insights

    • ISC Academy Professors Insights
  • 9

    Assignment

    • Student Task
  • 10

    Appendix

    • Contact information

    • Small survey to make ISC Academy better