Course curriculum

  • 1

    Learning Objectives

    • Overview
  • 2

    Introduction

    • Introduction to Sports Branding

    • What is branding?

    • How branding helps sports organisations?

    • Case study: Nike

    • Examples of sports branding partnerships

    • Student question

  • 3

    Steps to create a good brand

    • Know who you are

    • Research your audience

    • Define Your Voice

    • Invest

    • Think Big and Think Local

    • Be your brand

    • Video Case Study: MyCujoo

    • Video Case Study: World Rugby
  • 4

    Trademarks

    • Protecting your brand

    • Audio Case Study: Spartan Race

    • Student question
  • 5

    Brand Protection and reputation management

    • Brand reputation

    • Student task
  • 6

    Steps to create an effective branding programme

    • What your brand is?

    • What your brand stands for?

    • Brand equity

    • Develop your assets

    • Who to involve in the sports branding process?

    • Audio Case Study: Argyro Elisavet Manoli - Part 1
  • 7

    What a Branding Plan and strategy should include: The Key Points

    • Introduction

    • Conduct the research

    • Create the branding strategy

    • Resources and Inputs Needed for Implementation

    • Monitoring & evaluation

    • Audio Case Study: Argyro Elisavet Manoli - Part 2

    • Brand discussion

    • Competitor Brand analysis

    • Question to ask to internal and external stakeholders in brain storming sessions

    • Checklist
  • 8

    Final Insights

    • ISC Academy Professors insights
  • 9

    Assignment

    • Student Task
  • 10

    Appendix

    • Contact information

    • Small survey to make ISC Academy better