Course curriculum

  • 1

    Learning Objectives

    • Overview
  • 2

    Introduction

    • What is player management / athlete management?

    • Video Case Study: Sánchez-Casal Tennis Academy - Part 1

    • Video Case Study: Line Up Sports - Part 1

    • Mark McCormack

    • The sporting goods companies

    • Player managers

    • Video Case Study: Line Up Sports - Part 2
  • 3

    Benefits

    • Who becomes a player agent?

    • What skills are needed?

    • How does it work financially?

    • Video Case Study: Line Up Sports - Part 3
  • 4

    What are the key points?

    • Video Case Study: Line Up Sports - Part 4

    • Contractual

    • Commercial

    • Career development

    • Financial

    • Legal

    • Video Case Study: Line Up Sports - Part 5

    • Media

    • Video Case Study: Sánchez-Casal Tennis Academy - Part 2

    • Lifestyle

    • Video Case Study: Line Up Sports - Part 6

    • Support

    • Video Case Study: Line Up Sports - Part 7
  • 5

    Brand ambassador partnerships

    • Introduction

    • Benefits of working with a brand ambassador

    • Video Case Study: Line Up Sports - Part 8
  • 6

    Athlete brand agreement template

    • Sample Endorsement Agreement
  • 7

    Checklist

    • Overview

    • Video Case Study: Line Up Sports - Part 9
  • 8

    Examples of Athlete Management

    • Endorsement deal - Tiger Woods & Nike

    • Soccer agent - Jorge Mendes & Cristiano Ronaldo

    • Sports agency - Sam & Seth Levinson
  • 9

    Final Insights

    • ISC Academy Professors insights
  • 10

    Assignment

    • Student Task
  • 11

    Appendix

    • Contact information

    • Small survey to make ISC Academy better