Course curriculum

  • 1

    Learning Objectives

    • Overview
  • 2

    Introduction

    • Introduction to the Business of Sport

    • Football (Soccer) Pyramid example
  • 3

    Industry structure and the functions that exist in the world of sports management

    • Overview

    • Management

    • Marketing

    • Audio Case Studies - Part 1

    • Finance and accounting

    • Commercial

    • Information Technology

    • Audio Case Studies - Part 2

    • Legal

    • Medical

    • Human Resources

    • Coaching

    • Audio Case Studies - Part 3
  • 4

    Students Task

    • Research
  • 5

    Working in the sports industry

    • Insight
  • 6

    Tips

    • Education and work experience

    • Audio Case Studies - Part 4

    • Internships

    • Industry events

    • Audio Case Studies - Part 5
  • 7

    Student Task

    • The Task
  • 8

    Key Stakeholders

    • Key Stakeholders
  • 9

    The role of leagues and Sports organisations

    • What they do

    • Governing bodies and International bodies

    • Amateur Sport Set Up

    • Role analysis

  • 10

    Final Insights

    • ISC Academy Professors Insights
  • 11

    Assignment

    • Student Task
  • 12

    Appendix

    • Contact information

    • Small survey to make ISC Academy better