Course curriculum

  • 1

    Learning Objectives

    • Overview

  • 2

    Introduction

    • Introduction to Fan Engagement

    • What is Fan Engagement?

    • Understand your fans

    • Video Case Study: Arsenal F.C. - Part 1

    • The main concepts of fan engagement

    • Who to involve in the Fan Engagement process?

    • Video Case Study: Arsenal F. C. - Part 2

  • 3

    Benefits

    • Benefits of a good fan engagement platform

  • 4

    What a fan engagement plan document should include: The Key Points

    • Introduction

    • Conduct the research

    • Create the strategy

    • Video Case Study: Arsenal F.C. - Part 3

    • Implementation

    • Monitoring & evaluation

  • 5

    Examples of Fan Engagement

    • Insights

    • Video Case Study: Arsenal F.C. - Part 4

  • 6

    Process to follow and tips

    • Process to follow and tips

    • Video Case Study: Arsenal F.C. - Part 5

  • 7

    Fan Engagement Plan

    • Fan Engagement Plan Templates

  • 8

    Checklist

    • Checklist

  • 9

    Case studies

    • Formula 1

  • 10

    Final insight

    • ISC Academy Professors Insights

  • 11

    Assignment

    • Student Task

  • 12

    Appendix

    • Contact information

    • Small survey to make ISC Academy better